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But by doing so, they are missing out on big opportunities to make money.Ī successful game is all about striking the right balance and your IAP strategy can fail if you are not daring enough. Some developers are too cautious or overly generous when it comes to utilizing monetization methods such as IAPs (In-App Purchases) or ads, and instead place more emphasis on retention. Through our analysis, (using data from the 100 best performing games by MAU, evenly split across Puzzle, Action and Strategy genres, IOS and based in the US) we have found that there are 4 main reasons for games with good retention figures to struggle with monetization… 1. Using game data on the deltaDNA platform, we have analysed the design principles that successful games all have in common.
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In spite of this, games with good retention are still struggling to monetize and drive repeat spend.
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Over the last few years we have seen stabilization of some core free to play models, like the radical improvements in retention mechanics, frictionless interactive on-boarding, hierarchical approaches to game loop at session and an aggressive rewarding process that provides player momentum. These figures are indicative of being in the ballpark for success and what the best games all have in common. The majority of F2P games are not profitable, with only 30% hitting 10c Average Revenue Per Daily Active Users (ARPDAU), or $1 player Lifetime Value (LTV). When it comes to monetizing free to play (F2P) games, developers have a tough job trying to strike the right balance between player experience and profitably in an overcrowded marketplace.